The Mexican Caribbean had a goal to market themselves as multiple travel destinations within one location. With Cancun already a popular tourist destination, the client wanted to highlight other areas, islands and towns so that Cancun visitors know that there is more beyond the city and so that travelers would see the other places as destinations themselves. The new website design put all locations on a level playing field with an interactive map and microsites dedicated to each of the 13 destinations.
Members of the team had the opportunity to travel to the Mexican Caribbean and visit many of the areas on a client- lead destination immersion. The experiences they had would influence and inspire the design of the site.
Concept: Where paradise falls in love with you
The Mexican Caribbean experience is one that is deep, personal and authentic. Here, jungle leaves reach out to touch your skin, the sea extends its waves to embrace you, the land offers you entry into the depths of her heart. To visit the Mexican Caribbean is to have your expectations exceeded by the sincerity of the locals, the rich culture & history, and nature’s wonders. It is to find and to lose yourself. The wonder, emotion and authenticity of the Mexican Caribbean will be represented in the website’s visual aesthetic. Breath-taking photography of the cenotes, turquoise waters, majestic archeological sites, lush landscapes, as well as both restful and adrenaline-filled activities will be displayed across the website. Hand drawn elements based on local flora, fauna, culture and art will be carried throughout the site and microsites. Visitors to the website will get an accurate depiction and a glimpse of what it will feels like to experience the Mexican Caribbean.
The UA admissions website leads prospective students down the path of applying to the university. This website was an overhaul of the previous, and via collaboration between a few departments on campus, we were able to organize content, address all targeted audiences, further establish the UA’s web design guidelines and create a comprehensive campaign strategy.
I developed the photography concept and brainstormed with the team on how to execute. The design and photography was carried through UA’s Viewbook and all enrollment marketing materials.
UA Admitted Student Day
ASD was an all-new event in 2018 aimed to encourage students who have already been admitted to the University of Arizona to commit and show up on campus in August. The ASD website had to spark energy, increase interest in UA offerings, persuade out-of-state families to make the extra trip and ultimately drive students to register for the event.
UA Admissions Campaign
Awards: Gold Addy Award, Integrated Campaign
The UA 2013 Admissions Campaign is a recruitment initiative, targeted at potential new freshmen, transfer and international students. The campaign starts with the Get In Guide, UA's university viewbook, and continues throughout the recruitment year with postcards, emails and brochures to create excitement and drive the prospective students to apply and commit to the UA.
UA 2013 VIEWBOOK
Awards: Gold Winner, Higher Education Advertising Award
As part of the UA's Admissions Campaign, the 2013 ViewBook was a labor of love. Months were spent brainstorming, concepting, designing and editing this piece. The idea was "Be A Part of the UA," and the cover's die cut as well as the graphical treatment of the inside spreads all point to how a student could visualize themselves on the UA Campus and ultimately drive them to join the Wildcat Family.
Office of Student Engagement
Awards: Gold Addy, Out-Of-Office (Environmental)
A collaborative effort to design and revamp the office and meeting space for the Office of Student Engagement at the University of Arizona (2015).
UA 2014 Orientation Calendar
-Best In Show, Print, Addy Award
-Gold Addy Award, Print
-Gold Addy Award, Interactive
The UA 2014 Orientation Calendar was a fun and graphical piece. The calendar is given out at every orientation and highlights key dates and UA traditions that happen year-round. The spreads were extremely bold and graphic that swayed on the side of minimalistic. A digital publication chalk-full of animation and interaction accompanied the piece.
UA Commencement Integrated Campaign
The UA 2015 Commencement Integrated Campaign included concept to completion of a fully immersive experience for our graduates and their families. The event materials included posters, social media, event signage, postcards, invitations, emails, t-shirts, lanyards, a website, a mobile app and motion graphics. It was truly a collaborative effort to produce such a large-scale and impactful event.
I heart invitations
Over the years I’ve made many invitations for family & friends. It’s something that I truly enjoy. In 2018 I decided to turn it into an Etsy shop.
Grace Church of Sahuarita Campaign
This was a capital campaign for the Grace Church of Sahaurita. It contained stationary, t-shirts, a donor guide, brochures and decals. This campaign allowed the church to purchase land and build a new facility.
UA Honors Strategic Mailer
Awards: Bronze Addy Award, Strategic Plan, 2015
The UA Honors Strategic Mailer included muted colors and varied infographics to demonstrate to key stakeholders the current and future goals of the UA Honors College.